Wow, Serendipity by Kei is really happening
After opening in Enterprise, Alabama on July 5, 2016, we have surely evolved. My original vision was one of mothers and daughters shopping together. I never intended to become an “all youthful” or “all mature” boutique. I intended to be a solution for women of many ages. A simple statement from an old movie truly describes the genesis of Serendipity “If you build it, they will come”.
Serendipity By Kei. Enterprise, AL.
The excitement I saw in the eyes of the women we helped in the very beginning was addictive. Some women are confident and know exactly what they want and just simply enjoy the quality and unique pieces we offer. But, most women are just not comfortable with their own sense of style. This generally results in them just throwing on whatever and never getting that feeling of WOW, this is me and I look good. That feeling changes things. It brings a sense of confidence which radiates positive energy. She smiles differently. She actually shines.
Many of our clients are young and thin and beautiful and can wear almost anything. I look at our Instagram and I see the beauty and excitement of youth. This demographic is best served by the younger ladies who work for Serendipity. There is an art to keeping up with today’s young lady. What is “in” evolves so quickly and our buyers are very good at identifying the trends and getting them to the store before the next “in” begins. This demographic is fresh and exciting and certainly a part of our future. However, I have not lost sight of my original vision.
As a woman over fifty, I understand the emotional frustrations that come with each station in life. I understand the struggles of a post-baby body, gravity and menopause and just “AGE” in general. Dressing ourselves takes on a totally different dynamic. The way I look any particular day has a direct effect on how I feel. Just because we are older it doesn’t mean we stop striving to be our personal best. It just means that time and energy are in short supply and we have to have solutions that work within our “me time” allocations. Yes, I did say “me time”. I promise you that lack of “me time” will kill you slowly. Ladies, I have been down a path of losing my identity. I poured everything I had into others and I am in the battle of a lifetime as I fight to reclaim my health.
I didn’t mean to get so deep into my personal battles but I think it is important to share our experiences both good and bad to hopefully educate others that may be facing the same challenges.
As far as Serendipity by Kei as a whole, it is still evolving. My passion is simple. I love fine things. I love and appreciate beauty and I love people. I will always give you my best.